Six People,
On Purpose.
We have turned down more business than we have taken. That is the whole strategy.
How it started.
Alder and Bay began in 2004 with two agents, a rented room above a bakery on Dupont, and a conviction that the luxury end of the Toronto market was being served badly. Not dishonestly, just carelessly, by people with too many files open at once.
Twenty-two years later we are six. We could have been sixty. Each year we take on roughly forty engagements between us, which is about a third of what we are asked to take, and it is the reason a principal can still be at every viewing.
We are not the biggest practice in this city and have no ambition to be. We would simply like to be the one people describe accurately to their friends.
Three things, consistently.
Say the difficult thing
If your kitchen is the problem, we will tell you it is the kitchen. If the house you love has a foundation issue, you will hear it from us before you hear it from an inspector.
Never hand you off
The person who values your home negotiates the sale of it. There is no junior team behind the curtain, because there is no curtain.
Protect the private
We do not post your address, your renovation or your closing price to social media. What we know about your house stays in this office.
Who you will actually be dealing with.
Miriam Alder
Twenty-two years in central Toronto, most of it in Rosedale and Moore Park. Miriam handles the estate and probate work.
Daniel Bay
Runs the off-market register and most of the buyer-side work. Previously fifteen years in commercial leasing on Bay Street.
Priya Nandakumar
Specialises in full-service buildings and heritage conversions. The person to ask about status certificates you cannot decipher.
Thomas Rennie
Former site manager. Runs every staging and trades programme the practice takes on, and knows what a quote should actually cost.