Alder & Bay

Selling

Sold Properly,
Not Quickly.

The difference between a good result and a great one is usually six weeks of preparation nobody sees.

How it works

Four stages, no surprises.

01

The walk-through

A principal visits, spends two hours, and gives you an honest number, including what the house would fetch if you did nothing at all.

02

Preparation

Staging, trades, photography, floor plans. We manage the schedule and the suppliers, and we front the cost until closing.

03

Quiet launch

Your home goes to our buyer list and a short circle of agents first. Public listing only if and when it serves you.

04

Negotiation

The person who valued your home is the person across the table. No handing off to a junior at the point that matters.

Preparation

We spend
before you do.

Staging, minor trades, photography and print are carried by us and settled at closing. The preparation budget is decided by what the house needs, not by what feels affordable in the moment.

On the last eleven homes we prepared this way, the spend averaged $38,000 and returned a little over four times that against our pre-preparation valuation.

Sellers

What it was like.

Rated 5 out of 5

They told us not to list in March and to wait for the garden. It cost us seven weeks and made us considerably more than that. I have never had an agent argue against their own commission timing before.

M. and J. Whitfield
Forest Hill, sold 2025
Rated 5 out of 5

We sold a house we had lived in for thirty-one years. It was not a transaction to us and they never treated it as one. Three viewings, one offer, done in eleven days.

D. Okonkwo
Lawrence Park, sold 2026
Rated 5 out of 5

The off-market approach suited us exactly. We did not want a sign on the lawn or strangers in the bedrooms. It sold to the second person who saw it.

A. Bergeron
Rosedale, sold 2025
Questions

Before you commit.

What is your commission?

It depends on the price band and whether the sale runs off-market or public. We quote a single figure at the walk-through and it does not move afterwards. There is no separate marketing charge.

Four to six weeks of preparation, then anywhere from eleven days to four months on market depending on price band and season. We give you an honest range at the valuation rather than an optimistic one.

No. We will tell you what we think it is worth staged and unstaged, and you decide. Roughly one seller in five chooses not to, usually because they are still living in the house.

Yes, and about a third of our sellers do. It suits people who value privacy, or who are testing the market before committing. We will be direct about what it may cost in final price.

Our listing agreements can be cancelled with fourteen days notice, with no penalty. If we have already spent on preparation, we ask to be reimbursed for the direct costs only.

Occasionally, for existing clients. Our knowledge is genuinely deep in about eight neighbourhoods and shallow everywhere else, and we would rather say so than pretend otherwise.

No obligation

Find out what it is worth.